A slow or hard-to-find photography site costs you bookings. Enter your URL and get an analysis of your image SEO, loading speed and visibility, with concrete points you can improve yourself.
Photography Website Checker: how it works
The Photography Website Checker scans your site for image SEO issues, loading speed problems and visibility in search results. Use it when your site feels slow, when you have just launched a new gallery, or when organic traffic is lower than you expect. Enter your URL and get a clear breakdown of what needs attention.
Why loading speed hits photography sites harder than most
A photography website carries more visual weight than a typical business site. Multiple full-resolution galleries, slideshows and embedded video all add up. Search engines factor in loading time when ranking pages, and visitors tend to leave if a page takes more than three seconds to load.
The checker looks at file formats, image dimensions and compression levels. Those three areas account for most of the delay. A single uncompressed hero image can slow down an entire page, and that cost shows up in both bounce rate and search ranking.
What search engines actually see when they crawl your photos
Search engines cannot look at a photo the way a person does. They rely on alt text, file names and the surrounding content to understand what an image shows. Without that context, your visual work contributes very little to your search visibility.
The checker verifies whether alt attributes are present and filled in, whether file names are descriptive rather than something like 'IMG_3847.jpg', and whether structured data is set up correctly. Getting these details right helps your site show up for searches like 'wedding photographer London' or 'portrait photographer New York'.
Frequently asked questions
My site has been online for years, so why would I run a check now?
Theme updates, new plugins and added galleries change the technical state of your site regularly. Something that was set up correctly a year ago may have quietly broken since. A periodic check gives you an accurate picture of where things stand today.
How do I fix missing alt text after the checker flags it?
Go into your CMS and add a short description to each image that explains what is shown and in what context. Something like 'wedding reception at Burgh Island Hotel' works far better than leaving the field blank.
Does the loading speed of my gallery pages affect my Google ranking?
Yes. Google uses Core Web Vitals as a ranking factor, and gallery pages tend to perform poorly because of large image files. Compressing your images and enabling lazy loading are the two fastest ways to improve that score.