Visual balance
Beeldbalans · Composition
The distribution of visual weight across the frame so that the image feels in equilibrium.
Visual weight is determined by size, colour, contrast, and position. A small, high-contrast element on the right can balance a large, neutral element on the left. Symmetrical balance feels calm; asymmetrical balance creates dynamism. A deliberate imbalance creates tension, sometimes exactly what you want.
Tools that help with this: