Specialisation

Tools for Product Photographers

Tools for product photographers: depth of field, light modifiers, flash calculator, shot list, social media images, price calculator and EXIF analysis.

Calculate how much is in focus from sensor size, focal length and aperture
Calculate the correct flash power at any distance, for speedlights and strobes
Softbox, octabox, beauty dish, strip: which light modifier to use and when
See exactly how aperture, shutter speed and ISO interact, interactive and free
Calculate your exact shutter speed with any ND filter, from ND2 to ND1000
Compare field of view across sensors and focal lengths to pick the right lens
See what 35mm, 50mm, 85mm and other focal lengths do to your composition
Read camera, lens, settings, histogram and colour palette directly from your photo
Describe your shooting situation, get recommended camera settings back
Convert your photo to black & white with presets and channel mixing
PREMIUM
Build a shot list for your shoot and export as PDF
Create social media images in the perfect format for Instagram, LinkedIn and more
PREMIUM
A customisable checklist for every shoot type, never forget a lens or accessory
PREMIUM
Create a professional guide with everything your client needs to know before the shoot
PREMIUM
Calculate a fair rate for your assignment, including travel, equipment and VAT
PREMIUM
Write your personal artist statement with AI, professional and in your own voice

Depth of field for product photography

The depth of field calculator shows exactly how much of a product is sharp at any combination of focal length, aperture and distance. Whether you want everything sharp or intentional background blur for depth, the calculator gives you a precise answer before you shoot.

Building light for products

The light modifiers guide explains every accessory: when to use a large softbox for soft shadows, a snoot for highlights on reflective surfaces. The flash guide number calculator ensures consistent exposure across an entire product series.

Focal length, planning and business

The focal length comparison and simulator show how different focal lengths affect product proportions. The shot list maker tracks every required shot per product. The social media image maker prepares outputs for Instagram and LinkedIn. The price calculator helps you charge a fair rate covering all time and rights.

Related specialisations
Fashion Photography Studio Photography Corporate Photography
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