Tools for Fashion Photographers

Colour and styling: the foundation of a great fashion photo

Fashion is about colour and proportion, and a mismatch between a model's colour type and their outfit shows immediately in the final image. The colour analysis tool determines your model's seasonal colour type and the shades that suit them best. It is useful input for the styling brief before the shoot, and a quick reference on set when someone is choosing between two outfits. Use the pose card as a starting point during the shoot: sixteen proven poses you can adapt to the concept.

Building light for fashion

In studio, light defines the mood of the entire production. The light modifiers guide explains each accessory and when to use it. The flash guide number calculator works out the correct flash power at any distance, so you are not guessing when you change setups.

On location, the camera settings advisor gives you a starting point for correct exposure. The depth of field calculator shows exactly how sharp or soft the background will be for any combination of focal length, aperture and subject distance.

Planning and organising productions

A fashion shoot with multiple looks, a stylist, a make-up artist and a client only runs well when everything is written down in advance. The shot list maker lets you record each look with outfit, location, lighting setup and references. The call sheet maker generates a complete production document with contacts, schedule and addresses. The shoot checklist makes sure you never forget a lens, prop or form when loading the car.

Briefing models and clients

A well-briefed model works faster and with more confidence. The session prep tool helps you put together a clear briefing covering what to bring and what to expect. The expectations guide keeps clients informed about your workflow and turnaround time.

Model release and contracts

Publishing fashion photos without the model's consent is a legal risk. The model release generator produces a legally correct release form, free to download as PDF. It takes less than two minutes to fill in and gives you peace of mind when a client wants to use the images commercially.

Portfolio and presentation

The artist statement generator helps you articulate your photographic vision clearly, for agencies, magazines and brands. The social image maker creates shareable visuals of your best work for social media.